Identity, Art Direction,
Event Wayfinding and Collateral
CLIENT: PITTI IMMAGINE
Summit based in Milan dedicated to the worlds of fashion and innovation organized by e-PITTI.com / PITTI IMMAGINE since 2010.
For this edition they want to use a different name and a different look to represent the summit and they ask me to work from initial logo concept until the whole wayfinding system of the actual event, passing throught all new brand identity, deck presentation and print and digital collateral.