SS19 Illustrated Trends
Art Direction and Illustration
CLIENT: PITTI IMMAGINE
COLLABORATION:
Janet Sartor - Fashion Designer
PITTI IMMAGINE commissioned us a series of illustrations to represent visually SS19 men fashion trends for their online fair platform: e-PITTI.com
3 trends and 3 illustrations for each one.
01. AVANT GARDE - 02. CLASSIC - 03. INFORMAL.
TREND 01: AVANT GARDE
STYLE: Illustration + Photography composition
IN THE MOOD FOR OUTDOOR
Nature & city.
Outdoor technical know-how.
Avant-garde fashion.
Environmentally friendly.
NEW CITY WARRIOR
Luxury & Athleisure.
Layering. Large proportions.
Sartorial research.
Techno fabrics.
WUNDERKAMMER
Keep and reinvent.
Handicraft.
Fine leathers.
New Dandy
TREND 02: CLASSIC
STYLE: Simplified silhouette + Watercolour shapes
RELAXED INDIVIDUALITY
Naturally elegant.
Essentiality of the look with extreme research.
Texture 3D.
Knitwear and ties
STRIPES:
TUNE OF GOLDEN IMPERFECTION
Mix & Match of directions and colours.
Classic and multicolour.
Stripes used on details.
Deconstructed jackets and shirts.
ATHLEISURE:
FASHION-FORWARD
Elegance and performance.
Nylon, neoprene texture, silk waterproof, elasten knitwear.
Travel bag.
Future oriented fashion.
TREND 03: INFORMAL
STYLE: Pop and Colourful + Simplified character/garment
FROM THE APPALACHI TO THE OCEAN, THE SPORTSWEAR EXHALE PASSION OUTDOOR
Outdoor.
Shiny and transparent fabrics mixed with classic cottons, nylon and microfibres.
Reversible garments.
Bomber, Sailing jacket.
JOURNEY FROM THE EAST COAST TO L.A: THE INFORMAL GLOBETROTTER
New York street style.
Colour blocking and madras fabrics.
Pop Art West Coast style.
Bright colours, exaggerated volumes.
STYLISH TRAVEL ATTITUDE
Floral and camouflage prints.
Natural and ultralight fabrics.
Neutral colours, khaki and indigo blue.
Military incursions.
Illustrations and mood boards for AW19 kids fashion trends.
Trends: JUNGLE, FLOWERS AND STRIPES, LIGHTNESS and ACTIVE.
