SS19 Illustrated Trends
Art Direction and Illustration
CLIENT: PITTI IMMAGINE
COLLABORATION:
Janet Sartor - Fashion Designer
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/SS19_Illustrations_Cover.jpg)
PITTI IMMAGINE commissioned us a series of illustrations to represent visually SS19 men fashion trends for their online fair platform: e-PITTI.com
3 trends and 3 illustrations for each one.
01. AVANT GARDE - 02. CLASSIC - 03. INFORMAL.
TREND 01: AVANT GARDE
STYLE: Illustration + Photography composition
IN THE MOOD FOR OUTDOOR
Nature & city.
Outdoor technical know-how.
Avant-garde fashion.
Environmentally friendly.
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/SS19_PITTI_Illustration_Cover-2.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/NuoviCityWarriors_Illustrazione_1960x1200-700x429.jpg)
NEW CITY WARRIOR
Luxury & Athleisure.
Layering. Large proportions.
Sartorial research.
Techno fabrics.
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Wunderkammer_Illustrazione_revised.jpg)
WUNDERKAMMER
Keep and reinvent.
Handicraft.
Fine leathers.
New Dandy
TREND 02: CLASSIC
STYLE: Simplified silhouette + Watercolour shapes
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Mantra_Illustration_Finale-1.jpg)
RELAXED INDIVIDUALITY
Naturally elegant.
Essentiality of the look with extreme research.
Texture 3D.
Knitwear and ties
STRIPES:
TUNE OF GOLDEN IMPERFECTION
Mix & Match of directions and colours.
Classic and multicolour.
Stripes used on details.
Deconstructed jackets and shirts.
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Righe_Illustration_Finale-1-700x428.jpg)
ATHLEISURE:
FASHION-FORWARD
Elegance and performance.
Nylon, neoprene texture, silk waterproof, elasten knitwear.
Travel bag.
Future oriented fashion.
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Athleisure_Illustration_Finale.jpg)
TREND 03: INFORMAL
STYLE: Pop and Colourful + Simplified character/garment
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/AppalacchiOcean_Illustration_Finale.jpg)
FROM THE APPALACHI TO THE OCEAN, THE SPORTSWEAR EXHALE PASSION OUTDOOR
Outdoor.
Shiny and transparent fabrics mixed with classic cottons, nylon and microfibres.
Reversible garments.
Bomber, Sailing jacket.
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/EastWestCoast_Illustration_Finale.jpg)
JOURNEY FROM THE EAST COAST TO L.A: THE INFORMAL GLOBETROTTER
New York street style.
Colour blocking and madras fabrics.
Pop Art West Coast style.
Bright colours, exaggerated volumes.
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Travel_Illustration_Finale.jpg)
STYLISH TRAVEL ATTITUDE
Floral and camouflage prints.
Natural and ultralight fabrics.
Neutral colours, khaki and indigo blue.
Military incursions.
Illustrations and mood boards for AW19 kids fashion trends.
Trends: JUNGLE, FLOWERS AND STRIPES, LIGHTNESS and ACTIVE.
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/JungleBimbo_Illustration_Finale-700x429.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Flower7StrupesBimbo_Illustration_Finale.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/ActiveBimbo_Illustration_Finale.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/LeggerezzaBimbo_Illustration_Finale.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/SS19_PITTI_Illustration_Cover-2.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/NuoviCityWarriors_Illustrazione_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Wunderkammer_Illustrazione_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Mantra_Illustration_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Righe_Illustration_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Athleisure_Illustration_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/AppalacchiOcean_Illustration_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/EastWestCoast_Illustration_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Travel_Illustration_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/JungleBimbo_Illustration_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Flower7StrupesBimbo_Illustration_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/LeggerezzaBimbo_Illustration_Square.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/ActiveBimbo_Illustration_Square.jpg)