Logo Redesign

Identity, Brand Style Guide

CLIENT: THE CURRENT GLOBAL

New identity for The Current Global, a transformation consultancy driving growth within fashion, luxury and retail.

www.thecurrentglobal.com

The old handwriting logo didn't represent anymore their new concept of "the current, the present and the global". It had to be more clean, edgy, modern and bold. Suggesting a strong point of view. Showing innovation and giving a luxury and a sophisticated feeling.