Logo Redesign
Identity, Brand Style Guide
CLIENT: THE CURRENT GLOBAL
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-07.jpg)
New identity for The Current Global, a transformation consultancy driving growth within fashion, luxury and retail.
www.thecurrentglobal.com
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-01-2.jpg)
The old handwriting logo didn’t represent anymore their concept of the current, the present time and the global. Asked for a more clean, edgy, modern and bold identity.
I created a completely different logo from their original one. Stronger, young and dynamic. I based my idea on the strength and flexibility of the 2 women in charge of the company, very different from each other but very complementary.
I used an optical illusion to make the viewer to perceive both the initials:
the reversed "C" (CURRENT) and the bulky "G" (GLOBAL)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/Current-GLOBAL-logo-600x600.gif)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-02-1.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-03-1.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-08-scaled.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-04-2.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-09-09-scaled.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-06-2-scaled.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-05-1.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_Styleguide-06-1.jpg)
![](https://consuelozaccaron.com/wp-content/uploads/2019/07/CurrentGlobal_DeckPresentationjpg-1.jpg)