AW19 Illustrated Trends
Art Direction and Illustration
CLIENT: PITTI IMMAGINE
COLLABORATION:
Janet Sartor - Fashion Designer
PITTI IMMAGINE commissioned us a series of illustrations to represent visually AW19 men fashion trends for their online fair platform: e-PITTI.com
3 trends and 3 illustrations for each one.
01. CLASSIC - 02. AVANT GARDE - 03. INFORMAL.
TREND 01: CLASSIC
STYLE: Simplified silhouette + Watercolour shapes
BACK TO NATURE, BACK TO ELEGANCE
English countryside’s colours.
Classy 80s casualwear.
Velvets, pied de poule, flannel, corduroy.
Micro drawings, check.
MOUNTAIN HERITAGE
Alpine motif designs and check.
Wool and cashmere ribbed knitwear.
Sport heritage .
Mountain Chic.
MADE FOR OUTDOOR, DESIGNED FOR MODERN LIFE
Tradition meets technical fabrics.
Classic and sporty.
Layering.
Waterproof parka, padded gilet, nylon.
TREND 02: AVANT GARDE
STYLE: Illustration + Photography composition
GLOBETROTTER MISSION
Metropolitan nomad.
Modular and reversible outfits.
Travel bag.
Mix of fabrics and concepts.
FROM THE STREETS OF TOKYO, THE “URBAN BEYOND” STYLE
Aerodynamic silhouettes and precise tailoring.
Fashion and function.
Streets of Tokyo by night.
Texture, parka, technical fabrics, layering.
PERSONAL WARDROBE
Research and elegance.
Minimal palettes, easy combinations.
British fabrics with micro prints.
Thin lines and check.
TREND 03: INFORMAL
STYLE: Pop and Colourful + Simplified character/garment
POLE EXPLORER, MOUNTAIN HI-TECH OR URBAN SCUBA: THREE WINTER SYNONYMS
Mountain Hi – Tech.
Technical garments, light and innovative materials.
Nylon Parka.
Minimal and functional urban style.
THE ECO-TECHNOLOGICAL TURNING POINT
Eco-sustainability.
Environmentally friendly, recyclable collections.
Outerwear garments.
Experimenting with materials and fabrics.
ACTIVE DOWNTOWN: BACK TO EIGHTIES
80s style streetwear.
Plaid flannel shirt with sweatshirts and denim.
Padded jacket in hyperlight nylon.
Bright colours.
Illustrations for AW19 kids fashion trends.
Trends: SIMPLICITY AT THE PARK, ATHLEISURE, POETIC RICHNESS, NORDIC FAIRY TALE.
